Wake Up and Smell the Football

Woke up extremely early today to the sound of receding rain and decided to head to work early and grab myself some breakfast. So, I headed to none other than MCDonalds to grab my dose of Sausage McMuffin, with egg. Yum yum!

As I went into the shop, I was greeted by none other than a poster indicating the times of the today’s World Cup football match. Gasp! They even show football in McDonalds over here? That is wonderful! AsI nudged in at 7.20am, the TV set was on, blaring with the sounds of cheering fans and comments from mcs in the Germany football stadium. So, there I was sitting by a corner, savoring my breakfast while watching snippets of goals, near-goals and red cards throughout the 3 football matches of the previous day. Not bad for someone who could not wake up or stay up to watch the 12am and 3am matches and still want to be in the know of the scores and who is the cutest footballer on the field. Spain & Italy, drool, drool.

Indeed, McDonalds is the official sponsor for this World Cup but to have flat screen tvs hanging from so many McDonalds outlets was value-added service for those who wants to get a cuppa and still want to watch the early football shows. They even list which McDonalds branches show the football matches on their tray leaflets. With increased competition, customers are spoilt for choices and thus in Singapore, it is the consumers market where something can be gained for anything they consume or bought. Various marketing strategies for win-win situations can be learnt here. What a great way to start the day ;)